The aim of the research regarding fair mined ASM branded gold jewelry is to evaluate the consumer perceptions and potential market demand and recommend to define more narrowly targeted surveys that further marketing strategy and product development.

Description of actual services provided by your firm:  

The research carried out review of literature and previous studies and conducted market prospect survey. The survey consists of a mix of questions related to three major components: demographic information, gold jewelry purchasing behaviors and preferences, and perceptions of the fair mined ASM gold concept.  

In frame of prospect survey, gold jewelry buyers like expats and tourists in Mongolia, high income ordinary mongolians and mongolians living abroad were invited to participate in the survey. Field researchers worked in data collection team are  

The survey incorporated online and paper-based methods. Online method was used for data collection from expats in Mongolia and mongolians living abroad and the “snowball” research method was used for paper-based survey. The snowball method seeks efficiency in reaching targeted respondents by asking an initial pool of respondents to guide researchers to other active customers.  

Actual Outcomes:  

The research explored brand concept perceptions within each customer segment and estimated potential market volume of ASM branded gold jewelry. Moreover, it is recommended further targeted surveys in order to supply the conceived products to the market.