Narrative description of project:
The primary aim of the marketing research was to understand the behavior of consumers who use multiple mobile operators and to propose marketing policy and strategies for the Client to the ‘multiple mobile operators users’ market segment. The data about nation-wide mobile users was obtained, disaggregated and analysed by the following:
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Demographic groups (age, education, gender, geographical area, urban/rural, and employment status)
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Economic groups (income level, consumption, source of income);
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Social groups (household members, peer influence, close groups and social lifestyle).
The second and third main competitors in duplicate usage were identified and the reasons and factors for consumer behavior in choosing these operating companies were studied. Based on the consumers’ perception, branding map was created.
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Leveraging Science and Tradition in DRR in Mongolia III (LTS3), Final Evaluation
Client
International Organization for Migration
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